Dr Jasveen Rattan brings a unique blend of qualifications to drive sustainability in tourism. With a PhD focused on enhancing sustainability within companies, Jasveen has reviewed over 200 certifications and standards, to understand what is the best way to make tourism businesses more responsible in the services they provide. Her expertise is firmly grounded in the field of tourism, which provides her with a comprehensive viewpoint of destinations and how they are managed.
Jasveen is presently enrolled in a Diploma program in Social Responsibility and Sustainability to enhance her knowledge and skills in ESG practices. For her capstone project she is studying and determining employee retention strategies for the hotel sector.
Jasveen excels in effective communication, with a proven track record of articulating complex ideas and information. She has applied her skills while representing organizations in a Director role, such as Panorama India and Destination Ontario (Ontario Tourism Marketing Partnership) ensuring clear and compelling messages reach their intended audience.
Jasveen has designed and contributed to international and local community development projects in Thailand, Ethiopia, USA and Canada. Her sustainability expertise is recognized in peer-reviewed papers within top academic journals. Jasveen has shared her insights at global conferences across Canada, USA, Grenada, England, Thailand, and Tanzania.
Jasveen is also a seasoned political strategist with experience spanning nine campaigns from municipal to federal levels between 2018 and 2022. Notably, she ran as an MP candidate in both 2019 and 2021 Canadian Federal Elections, demonstrating her deep understanding of political dynamics and voter engagement.
“My passion for meeting and connecting with people, and meaningfully contributing to my community, and the world, drives the work that I do.”
~ Jasveen
University of Waterloo, Ontario, Canada.
University of Waterloo, Ontario, Canada.
University of New Brunswick - Saint John,
New Brunswick, Canada.
St. Michael's College - University of Toronto,
Ontario, Canada (In progress).
Humber College, Ontario, Canada.
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